SHARPIE
THE PROJECTS
Over a three-year production partnership with Sharpie through LiveLab Agency, the work has spanned multiple flagship initiatives designed to elevate Sharpie from a utility brand to a cultural creative staple. Projects included Master Brand campaigns establishing a unified, modern visual language; collaborations with cultural entrepreneurs Alexis Ohanian and Morgan DeBaun highlighting creativity and intention; and the Rookie of the Year campaign featuring rising athletes Ashton Jeanty and Tetairoa “Teta” McMillan. Additional executions extended into entertainment-driven storytelling, including a Disney Mufasa campaign, with an upcoming Toy Story 5 collaboration set to launch next.
IN COLLABORATION WITH:
MEDIA
THE EXECUTION
Each project was approached with a production-first strategy designed to translate brand vision into scalable, high-impact executions. This involved end-to-end oversight across creative development, talent alignment, scheduling, and multi-market logistics. Productions were built to be modular and efficient—maximizing shoot days, assets, and formats while maintaining a consistent visual and tonal standard. Close coordination between Sharpie, LiveLab Agency, talent teams, and distribution partners ensured that each campaign could flex across platforms while staying on-brand, on-budget, and on-schedule.
THE RESULTS
Across these initiatives, the work produced a consistent, elevated brand presence that reinforced Sharpie’s relevance across culture, sports, entrepreneurship, and entertainment. Each campaign balanced bold visual storytelling with strategic restraint, amplifying new product launches while maintaining Sharpie’s legacy familiarity. The sustained, multi-year collaboration strengthened brand equity, expanded Sharpie’s cultural footprint, and solidified its position as a timeless, trusted tool for modern creators across disciplines.
CREATIVE DEVELOPMENT
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