PUBLIC REC
THE PROJECTS
Public Rec Clothing wanted a campaign to showcase their athleisure wear in a fun, authentic way. The objective was simple: to highlight the comfort and versatility of their casual tees, pants, and shorts through humorous, everyday scenarios that connected with real men—whether on the golf course, at the grill, or playing basketball.
THE EXECUTION
We knew the answer was humor—authentic, unscripted, and sharp. So we gathered a group of comedians—guys who didn’t just read lines, but could bring to life the kind of playful, improv-driven moments that speak to a real audience. We took them to a golf course, a sprawling estate, and put them in settings every guy could relate to: hitting balls, flipping burgers, making the most of a Saturday. We didn’t write every word; we let the humor flow naturally. The result? Real, spontaneous moments that felt as comfortable as the clothes themselves.
IN COLLABORATION WITH:
SOCIALS:
THE RESULTS
The result was nothing short of magic. These promos didn’t just sell clothing—they made Public Rec synonymous with the kind of effortless, genuine comfort that connects with men. We took a brand and turned it into a story everyone wanted to be part of. The campaign hit hard on digital and social, engaging audiences with a tone that was funny, fresh, and downright shareable. Public Rec didn’t just get their message across—they built a community. And that community? They were ready to wear it, live it, and share it.
MEDIA
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