As a production company in Los Angeles, landing commercial clients can be a great way to grow your business and increase your revenue. However, competition in the industry can be fierce, so it's important to have a solid strategy in place to attract and win over potential clients. In this article, we'll provide some tips and insights on how to land commercial clients as a Los Angeles-based production company.
Define your niche and target audience One of the first things you need to do is to define your niche and target audience. What kind of production services do you offer, and who is your ideal client? Are you focused on creating TV commercials, corporate videos, or social media content? Do you specialize in a particular industry, such as fashion or hospitality? Once you have a clear understanding of your niche and target audience, you can tailor your marketing efforts to reach them more effectively.
Showcase your portfolio and expertise Your portfolio is your calling card as a production company, so make sure you have a strong online presence that showcases your best work. Create a website that highlights your services, past projects, and client testimonials. Make sure your website is easy to navigate and mobile-friendly. You should also maintain an active presence on social media platforms such as Instagram, Facebook, and LinkedIn. Share your work regularly and engage with your followers to build your brand and attract new clients.
Attend industry events and network Los Angeles is home to many industry events and conferences, and attending them can be a great way to meet potential clients and build relationships. Some popular events include the Cannes Lions Festival, the Ad Age Small Agency Conference, and the National Association of Broadcasters Show. You should also join local industry groups and attend networking events to expand your reach and connect with other professionals in your field.
Offer competitive pricing and packages Pricing can be a tricky topic, but it's important to offer competitive rates that reflect your level of expertise and the value you bring to your clients. You should also consider offering package deals or bundled services to make your offerings more attractive. For example, you could offer a package that includes concept development, scriptwriting, and production for a discounted rate. Make sure you're transparent about your pricing and packages, and that you're able to deliver on your promises.
Build strong relationships with clients Once you've landed a commercial client, it's important to nurture that relationship and provide excellent customer service. Make sure you're responsive to their needs and provide regular updates on the status of their project. Be flexible and adaptable to changes in scope or budget. And most importantly, deliver high-quality work that exceeds their expectations. A happy client is the best source of referrals and repeat business.
In conclusion, landing commercial clients as a Los Angeles-based production company requires a combination of strategic marketing, networking, and exceptional customer service. By defining your niche, showcasing your expertise, attending industry events, offering competitive pricing, and building strong relationships with clients, you can establish a strong reputation and grow your business in this highly competitive industry.