TikTok, with its short-form video format, catchy audio snippets, and trend-based content, has become an essential platform for artists and creators. It's a space where new trends can emerge overnight and users can achieve viral fame within hours. As an artist, understanding how to identify and utilize these trends can greatly boost your visibility and engagement on the platform. Here are some strategies to guide you on Identifying TikTok Trends:
1. Regular Scrolling:
The first and most straightforward method to spot trends is by being an active TikToker. Spend time scrolling through the "For You" page daily. This page uses an algorithm that curates content based on your previous interactions, ensuring you'll see trending videos relevant to your interests and industry.
2. Track Trending Hashtags:
TikTok's Discover page showcases trending hashtags and sounds. It's a great place to see what themes, challenges, dances, or sounds are currently in vogue. Artists can either jump onto these trends or incorporate elements from them into their unique content.
3. Follow Popular Creators and Influencers:
Influencers and popular creators are often at the forefront of new trends. They're the trendsetters that the TikTok community looks up to for fresh, innovative content. Following these creators and keeping an eye on their content can help you stay ahead of the curve.
4. Monitor Viral Sounds and Music:
TikTok is as much about audio as it is about video. When scrolling through your feed, pay close attention to the music and audio clips used in popular videos. If you notice a song or sound clip that seems to be getting used frequently, it's likely part of a trend. Artists, particularly musicians, can create their content using these popular sounds to increase their reach.
5. Leverage TikTok Analytics:
For those with a TikTok Pro Account, the platform offers in-depth analytics that provide insights into trending content. It shows what's popular among your followers and the wider TikTok community, providing valuable data that can inform your content strategy.
6. Engage with Your Community:
Engagement is crucial on any social media platform. On TikTok, make sure to interact with your followers and participate in conversations. This will give you insights into what your audience is interested in and what trends they are following.
7. Keep an Eye on Cross-Platform Trends:
Often, trends on TikTok spill over onto other social media platforms like Instagram and Twitter, and vice versa. Monitoring what's trending on these platforms can provide an early indication of what might become popular on TikTok next.
8. Utilize Trend Forecasting Tools:
Several online tools and platforms can help predict upcoming TikTok trends, such as VidTrends or TrendTok. These tools analyze TikTok's vast amount of user data to identify potential upcoming trends.
Remember, while following trends can increase your visibility on TikTok, it's crucial to retain your unique artistic style. The goal is to adapt the trend in a way that fits your brand and resonates with your audience. Finally, always be ready to act quickly. Trends on TikTok come and go rapidly, and timing is key to gaining maximum exposure.