PAPERMATE
THE PROJECTS
Paper Mate set out to celebrate everyday writing through color, emotion, and self-expression. The project included creative content for the Feel the Joy campaign alongside artist Happy Kelli, highlighting InkGel pens through playful, expressive visuals, as well as a collaboration tied to the experiential pop-up for Inside Out 2 by Disney Pixar. Together, the work connected writing tools to creativity, emotion, and cultural moments.
IN COLLABORATION WITH:
MEDIA
THE EXECUTION
We brought Paper Mate’s vision to life through bold, color-forward storytelling and playful execution across multiple creative touchpoints. For the Feel the Joy campaign, we collaborated with artist Happy Kelli to translate emotion into expressive visuals that highlighted the vibrancy of InkGel pens. In parallel, we supported Paper Mate’s presence at the experiential pop-up for Inside Out 2 by Disney Pixar, crafting content that connected writing tools to creativity, feeling, and culture. Every execution was designed to feel immersive, joyful, and true to Paper Mate’s role in everyday self-expression.
THE RESULTS
The result was a vibrant, feel-good campaign that positioned Paper Mate as a brand rooted in creativity and joy. By pairing colorful visuals with cultural storytelling and experiential moments, the project reinforced the emotional connection between self-expression and everyday writing, engaging audiences in a way that felt playful, relevant, and memorable.
