BRANDED CONTENT | DOJOHOUSE

BACARDI

THE MISSION

Create engaging campaign content for Bacardi's annual Music Liberates Music campaign. With the collaboration of our agency partners, BBDO & BBDO Studios, Jordan Wozy was able to direct these visuals collaborating with Toronto Grammy-winning producer, Boi 1da.

IN COLLABORATION WITH:

SOCIALS:

MEDIA

BACARDI - Boi 1Da THE A.I. ALBUM

THE EXECUTION

Working closely with our agency partners BBDO and BBDO Studios, we brought the Music Liberates Music platform to life through a visually driven, concept-album approach. Directed by Jordan Wozy, the project fused cinematic storytelling with music-forward visuals, collaborating with Grammy-winning producer Boi-1da to create work rooted in rhythm, culture, and expression. From creative development through final production, each piece was crafted to reflect Bacardi’s bold identity—using color, movement, and sound to build a cohesive, immersive visual language tied directly to music culture.

THE RESULTS

The result was a visually rich and expressive campaign that blended the unmistakable energy of Bacardi with the creative signature of Boi-1da. By pairing bold color, rhythm, and movement with a refined visual approach, the project celebrated both the brand’s legacy and the producer’s influence, showcasing style and class in equal measure. The collaboration felt organic and elevated, bringing Bacardi’s Music Liberates Music platform to life through a seamless fusion of sound, culture, and visual storytelling.